I call it Celebration Marketing. Combine your marketing with Special Days (Red Letter Days) and your business will stand out.
This month I received an email from a Health Food/Supplement site with the subject –
“September is National Honey Month.” They shared Cool Facts about Honey, then linked to their website with all the honey choices they carry.
No one else advertised this event.
Everyone advertises the major Holidays. If you find the Red Letter Days that apply to your business, you won’t be lost in the crowd, either.
And, it’s FUN !!
I found this book to be the best source for information about Special Days. When you purchase the book, you will have access to an online version, too. So easy to do searches for specific days.